Sometimes it feels like strategizing is akin to plotting

I think it's a sign that I'm headed down the right career path when I am working on creating on an in depth creative work plan for an ad campaign for my class, when only the ad campaign itself was assigned.

Our teachers do tell us to write a strategy anyway, but I'm not sure the expect a 4 pager every time. I find getting into the heads of consumers pretty interesting. I guess all those years of talking to myself are finally going to pay off.